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Tactics asked 17 communications professionals what they think will be the biggest trends in public relations this upcoming year. Read on for their predictions.
The term "millennial" can be a double-edged sword; in Tactics' latest column dedicated to new PR pros, Stephanie Vermillion explains how to ensure that the description is a positive one.
In his new monthly column, "State of Independence," Tim O'Brien, APR, will focus on topics of interest to those considering a career as, or already working as, an independent practitioner.
Kathy Barbour, APR, knew she wanted to be part of PRSA right after her coworkers took her to a Chapter meeting in North Florida. And it wasn’t long before she set her sights on leadership roles within the organization. In this month’s member profile, Barbour speaks with Tactics about her mentors, PRSA’s challenges in the coming year and her plans as 2015 chair.
