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"Our PR strategies allow us to generate credible, cost-efficient exposure globally," says Jesse Davis, APR, director of international public relations for the Las Vegas Convention and Visitors Authority (LVCVA), the city's sole destination marketing organization.
Here, he discusses the challenges (and opportunities) facing communicators working in the travel and tourism industry today.
Columnist David B. Rockland, Ph.D., spoke with Yousef Tuqan, chief innovation officer of Leo Burnett Group Of Companies MENA, on why integrated marketing communications is the future of public relations.
Learn how brands like Coca-Cola, Red Bull, Adidas and Merck are leveraging brand journalism to share their company story and engage consumers.
Individuals in the public eye rarely get a redo. When announcing his return to the Cleveland Cavaliers, LeBron James got that chance and took full advantage of it.
Bill Jasso, APR, Fellow PRSA, shares five lessons you can learn about media relations from The King's homecoming.
