Heather Sliwinski shares four tips that never go out of style and explains why she thinks the new rules for networking center around old principles, from before when hashtags and user profiles took over. Digital trends have changed how we interact, but has the content changed with it?

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University of South Carolina instructor Jeffrey A. Ranta discusses the makings of an effective leader, the outlook for current PR students and the rewards of teaching.

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A new monthly column by Ken Jacobs, “Taking the Lead,” offers leadership insights for PR pros. Here, he speaks with Anne Green, president and CEO of CooperKatz & Company.

David McCarty has been hiring and firing PR professionals since 1986. Here, he distills much of the core wisdom he’s extracted from the process of reviewing countless résumés and conducting untold interviews, and encourages readers to learn the whole business of public relations.

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