A funny thing happened on the way to the next digital innovation.

PR professionals were reminded that the basics of communications — a clear message carefully delivered to the right person at the right time — matter more than ever.

Here, Stephen Dupont, APR shares 15 trends to consider for 2014 and beyond.

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For years, PR professionals have discussed having the proverbial “seat at the table” along with senior management.

As Joseph E. Cohen, APR, sees it, that goal isn’t good enough anymore. “Now, it is about having a lead seat,” he says.

In this month's "Profiles in PR" interview, Cohen discusses moving into his new role as PRSA's chair, as well as details on the Society’s 2014–2016 Strategic Plan.

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