One misguided tweet can have devastating consequences for your brand. And often, the communications staff is left to frantically repair the damage after the fact.

Here, Ken Scudder shares how you can reduce your social media risk and use Twitter as a powerful tool.


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Learning to speak the C-Suite’s language

Recent research highlighted a disconnect between the communications industry and executive leadership, writes By David B. Rockland, Ph.D. This month, he explores how measurement and education can help close this gap.


Tech thought leaders look to the next big thing

We asked eight PR professionals what they think about the current social media landscape and what excites them most about the digital future. Here’s what they had to say.


Kevin Saghy, manager of communications for the Chicago Cubs, has "always been a huge baseball fan — binders of baseball cards and all."

In our July "Profiles in PR" feature, he discusses the importance of transparency and the power of offline connections.


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