To create compelling content that engages your audience and adds value to your organization, you must “transform yourself into a combination of eclectic researcher, investigative reporter, daily columnist, tough editor and Wall Street Journal fact-checker.”

Tom Gable, APR, Fellow PRSA, shares advice on how you can hone your journalistic instincts and write stories that pass the ultimate litmus test: “So what and who cares?”

Related Articles

Destination calculation

From venue capacity to local attractions, William M. Murray, CAE, PRSA's president and COO, explains how PRSA decides where to hold the International Conference each year.

How FedEx used data to discover new business

David B. Rockland, Ph.D., explores how predictive communications can deliver results and impact the bottom line.

Danielle Courtenay, APR, chief marketing officer for Visit Orlando, discusses how curiosity has fueled her success, the power of integrated communications and why you should think about “the ‘why’ instead of the ‘what.”

Related Articles