From the proliferation of mobile to the rise of visual storytelling, 2013 is sure to be a year of change for public relations. Here, Sandra Fathi examines the PR and social media developments that will challenge and inspire us in the months ahead.

Story marketing can power your PR program

As more companies invest in content marketing, PR practitioners have an unparalleled opportunity to share engaging narratives with key audiences to raise awareness, build relationships and motivate action. Here, Heidi Sullivan explains why public relations must take its place at the table and lead the way in today’s rapidly evolving communications landscape.

Happy PRSA New Year: What are your career resolutions?

For many of us, the New Year offers a fresh opportunity to assess where we are and where we want to go. However, without some support, it’s easy to get distracted from your professional goals. Here, William M. Murray, CAE, president and CEO, PRSA, shares a few things you can do — right now — to keep on course for the year.

“Regardless of where you are, there’s a real sense of community within PRSA,” says Mickey G. Nall, APR, Fellow PRSA. The Society’s 2013 chair and CEO talked to Tactics about the importance of delivering on member value, the expanding role of public relations and his hopes for the Society and the profession in the New Year.