Carl Francis has been a football fan since he began playing at age 7. In this month's Profiles in PR, Francis, director of communications for NFL Players Association, discusses how the association decides what to address as well as the challenges of communicating the 2011 NFL Lockout details to fans and the media, and fighting general misperceptions of pro athletes’ images.

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4 PR pros exploring the travel and sports fields

Tactics spoke with four PRSA members who work in the travel and tourism, sports marketing, and food and beverage sectors of public relations. Here, they discuss building their brands, keeping audiences engaged and how social media is changing the profession.

How Twitter is changing baseball coverage

Today's baseball journalists are immersed in a host of social media duties. Twitter feeds have become almost as important as box scores to those on the baseball beat. To understand how journalists view the growing role of Twitter, Aaron J. Moore, Ph.D., talked to three beat reporters covering the Philadelphia Phillies.

This summer, there will be more than 3,000 hours of programming spanning 302 events for 32 Olympic sports. We will notice social hubs where fans can follow and interact with Olympians; mobile apps to view live events and customized video streams; as well as guidelines for athletes, officials, advertisers and fans to follow. Like many traditions, the Games are embracing social media. Ryan Zuk, APR, suggests several items to study to enhance communications.

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