Biz Stone, a co-founder of Twitter, started his General Session talk on Oct. 14 at the PRSA International Conference by saying that he wanted “to tell a bunch of stories.” These anecdotes illustrate how Twitter evolved from a “lame” prototype into a transformative tool used across the world. Here, Stone discusses creativity, opportunity and the new metrics of success.

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Staying the course through Sandy and 2012

Every year brings unexpected opportunities and challenges. As 2012 closes, William M. Murray, CAE, president and CEO, PRSA, reports that while Sandy did impact the Society’s operations, the superstorm didn’t knock us off course. Here, Murray shares how PRSA has made membership even more valuable to you in the past year, and discusses plans for 2013.

Messages with multi-screening in mind

Ninety percent of people use multiple devices to accomplish tasks, averaging three screen combinations daily, Ryan Zuk, APR, reports in this month’s Digital Dialogue column. As multi-screening becomes common behavior, communicators and journalists must create content that renders across multiple screens and leads audiences through a desired sequence of actions.

“We love the holiday season at QVC — so much, that we present our first holiday offerings starting in July,” says Paul Capelli, vice president of corporate communications and community affairs and longtime member of PRSA.  Here, he discusses the rise of mobile devices and what QVC is doing to keep up with the changing face of technology, as well as how the company embraces the holiday spirit.

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