Spokespeople always need to be prepared to speak strategically, knowledgeably and succinctly. Their messages must resonate with target audiences. With such crucial demands, skillful media training is always in vogue. Media training helps spokespeople make the most out of interview opportunities. If you are required to speak on behalf of your organization or are a PR practitioner responsible for coaching spokespeople, Debbie Wetherhead provides a guide to help you create effective media interactions.

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Striking gold on the Gulf Coast

While attempting to reach Mary Cracchiolo Spain, Hurricane Isaac was approaching the Gulf Coast and she was moving into crisis mode as the regional director of public relations for MGM Resorts International’s Mississippi operations. But luckily, the storm was not as devastating to the area as Hurricane Katrina had been just seven years earlier. For this month’s Profiles in PR feature, she discusses building the MGM Resorts brand, social media and trends in the profession.

How The Rolling Stones are using augmented reality

The Rolling Stones created a campaign promoting the band’s 50th anniversary and greatest hits album, “GRRR!” that tagged 3,000 locations in 50 cities worldwide with the album’s gorilla-themed artwork. In this month’s Digital Dialogue column, Ryan Zuk, APR, discusses how augmented reality campaigns are ideal for marketers and why its ability to enhance information and connect with consumers makes it useful for PR practitioners, too.

Today’s business climate calls for communications professionals who can lead and counsel to build strong employee engagement. For many organizations, the challenging economy has led to a reduced work force, increased workload and greater responsibilities. As communicators, we understand how to influence perceptions and move people to action. Here, Alice Grey Harrison, APR, shares five tips to help you get started and improve your goals for organizational success.


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