2012 PRSA chair and CEO, Gerard F. Corbett,  APR, Fellow PRSA, spoke with PR Tactics Editor-in-Chief John Elsasser at PRSA headquarters about his plans for the coming year. In this edition of “Profiles in PR,” Corbett discusses social media, the power of networks and the importance of member value.

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Parties and media impressions may seem exciting, but they won't create meaningful results. In his first monthly column for Tactics, Doc Rock offers four tips for how you can ensure a satisfied client or boss when it comes to measurement.

The profession’s 2012 diversity outlook

Natalie T. J. Tindall, Ph.D., the 2012 PRSA diversity committee chair, shares her insights about diversity regarding the PR profession, the classroom and the year ahead.

Managing a crisis is 60 percent preparation and 40 percent execution. Here are ten steps you can take now to make sure your organization is ready when a crisis strikes.

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