At the 2011 PRSA International Conference, Chris Brogan put the focus back on storytelling and the importance of personal relationships. Learn how you can amplify engagement and connect with your audience in more meaningful ways.

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Proactive public relations via purpose-built publishing

In this month’s Digital Dialogue column, Ryan Zuk talks about the new realities of digital publishing. Learn how you can leverage social media tools and relevant content to reach your audience and build your organization’s value proposition.

Public relation and social media: Is this a relationship made to last?

Social media has introduced new tools, a new perspective and new responsibilities to public relations. Mike Johansson surveyed fellow practitioners for insights into what social media means for the future of the profession and the state of this relationship.

As vice president, communications and community relations at Belk department stores, Jessica Graham, APR balances the brand’s 125 years of heritage while staying relevant and embracing innovation. Here, Graham discusses communications tactics, fashion and corporate rebranding.

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