Brandon Faber has been the director of media relations for the Chicago Blackhawks since May 2008. The team, founded in 1926, is one of the oldest in the league. In this month’s Profiles in PR column, Faber shares what it’s like to work for the storied NHL franchise, how the team uses social media to get the facts to the fans and advice for new sports PR pros. 

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5 steps to social media success

Your client has decided to invest in a social media plan. How do you ensure that it will work for them? Building a valuable social media presence takes time and dedication. By establishing the right expectations upfront, you can create a foothold for your brand and connect with your key audiences. Here are five steps to creating an effective strategy while strengthening your consumer relationships and building loyalty.

Virtual masters degrees in public relations on the rise

Online classes are growing in popularity as more students look for flexible options that meet their needs, signaling a major change in higher education. While many students have thrived in digital classrooms, these programs present new challenges for online learners. Here, Larry Parnell, MBA discusses how motivated students can make the most of an online education.

Doris Bloodsworth takes us inside the infamous Casey Anthony trial from a PIO’s point of view. The PR professionals who worked on the trial say that managing requests from 700 reporters was only part of the story. The case challenged textbook PR strategies and tactics, and produced innovative ways of managing the media and public during a crisis. Here, we learn about handling an influx of media requests, developing new media guidelines, understanding privileged conversations and building relationships.

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