Effective public relations requires differentiation. You can’t create a meaningful message using vague buzzwords — even if you are an industry leader offering unique, turnkey solutions. Follow these tips to create captivating stories that will reach your audience.

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An interview with @FakeAPStylebook

The Bureau Chiefs behind @FakeAPStylebook offer helpful tips, such as, “If you include a table in your article, make sure there are enough chairs for everyone.” Co-founder Ken Lowery talks to Tactics about crafting a creative tweet and using humor effectively in your Twitter account.

A mid-year report: How are we doing?

William M. Murray, CAE, PRSA's president and COO, discusses the state of the Society and the new projects in place to better serve all members.

John Bell is the global managing director at Ogilvy, leading the agency’s 360 Degree Digital Influence Practice. Here, he talks about recognizing innovation, trends on the horizon and what the Old Spice video campaign achieved.

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