Corporate social responsibility practices offer companies a triple bottom line: people, planet and profit. Here, communication leaders from Ben & Jerry’s, Discovery Communications, Eastman Kodak and Microsoft share how they convey their socially conscious efforts with stakeholders and the community.

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From social media to communicating crises, PR pros must make sense of the trends affecting the profession. President and COO William M. Murray, CAE, wants to know how PRSA can help you prepare for what’s next.

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