PRSA member Jeff Cuellar, director of marketing and business development for Knoxville, Tenn.-based music promotion and production company AC Entertainment speaks with Tactics to take you behind the scenes of North America’s largest outdoor festival, Bonnaroo.

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Volunteering with PRSA: What’s in it for you?

In light of the upcoming election for the national board of directors, PRSA’s President and COO William M. Murray, CAE, encourages members to volunteer their time and outlines the benefits of giving back to your profession.

Livestreaming removes broadcast boundaries, expands PR potential

In this month’s “Digital Dialogue” column, Ryan Zuk, APR, explains how flexible and quality livestreaming platforms such as Skype, Ustream and Livestream can supplement or replace traditional broadcast media and expand your organization’s reach.

Bonus online video.

Producing your own news video content and acting as the media can have a significant effect on your company’s visibility. Take advantage of a social media channel’s convergence and mainstream media technologies by understanding new search realities and reaching customers.


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