By now, we all recognize the importance of social media. But the key to successful social strategy isn't collecting the most friends or followers - you must engage in meaningful conversations. The following tips help you meet your audience's expectations as you plan your next move.

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PRSA posts modest financial gain in 2009

 Introducing PRSA Perspectives, a new monthly column where William Murray, CAE, president and COO, PRSA, shares insight into what we're doing at headquarters. In his first column, he discusses the Society's financial standing and member benefits to help you in challenging economic times.

Online newsrooms in the digital era

Today, press releases and corporate bios aren’t enough for a successful online newsrooms. You need to be guided by journalistic style and dynamic content. The following tips can help you create a useful space that gives visitors valuable content – and a reason to return.

There is a strong connection between TV news and social media.  To execute a strong social media campaign with the potential to go viral, you need to think like a reporter. Maximize social media tools with video that makes an impact.

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