When you are planning a communications response that needs to get out the door and you are pressed for time — even if you only have 10 minutes — it’s critical to take that ninth minute to stop and assess whether you are about to take the right course of action.

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April is Accreditation month at PRSA, a time to learn how Accreditation in Public Relations (APR) can take your career to the next level. Through this voluntary certification program, PR professionals can demonstrate their commitment to ethical PR practice. Here, nine Chapters share their APR advice.

Build an online community with PRStudChat

Generate discussion online with PRStudChat, a Twitter chat for PR students, professionals and educators with pre-organized times to tweet on hashtags. Ryan Zuk’s column explains how to managing expectations and creating opportunities through this channel.

In today’s world, your crisis communications plan needs to consider an organization’s new social channels — whether on internal networks or via external platforms. Here are some steps to ensure that your plan isn’t short lived or lacking in scale.

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