Representatives from Sodexo, Coca-Cola, Xerox and American Express talk about why a strong commitment to diversity is beneficial to their businesses and how public relations has helped lead their diversity management initiatives.

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Communicating to audiences with disabilities

One of the biggest challenges of connecting with disability communities is their broad diversity. Tim O’Brien offers tips on how to identify your audience and communicate with them, as well as mistakes to avoid.
 

Brand journalism creates another viable news outlet

Companies practicing brand journalism develop followers who trust them and who will, in fact, consider their products and services when needs arise — a return on awareness or reward for consistently providing relevant information.

Although the American workforce feels pressure to do more on the job, people shouldn’t take employment for granted. Here are some tips to help you de-stress, prove your value and restore balance to your life.
 

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Ask the Professional

  • Consider This Before Hiring an Intern
    Q: My boss has asked me to set up an internship program for our PR department. Do you have any advice on how to get started and manage the program?

Career Corner

  • What Marketing Expects From Public Relations
    Public relations and marketing are inextricably linked, even though both parties don’t always get along. These tips can help you understand the marketing perspective and earn your seat at the strategy table.

Diversity Dimensions

  • Diversity Briefs
    This month, Diversity Dimensions looks at what America’s demographic shift means for marketers, the challenges of reaching out to extended families and a recent survey of LGBT Americans concerning gender equality.

Profiles in Public Relations