Public Relations Tactics
December 2017

Leadership

As CEO of Porter Novelli, Brad MacAfee helps foster an environment where great ideas can happen anywhere and can come from anyone. Here, he imparts six principles to drive organizational success.

Two Houston-based independent practitioners discuss how they prepared for the forthcoming effects of Hurricane Harvey and explain why it’s imperative to plan ahead in the calm before the storm.

Becoming a manager is an exciting and rewarding career milestone. This new role can also offer a wealth of personal and professional growth opportunities for both you and your team.

At Southwest Airlines, Linda Rutherford oversees her company’s media relations, emergency response and employee engagement. She shares her thoughts on being a playful leader and keeping your cool.
More From This Issue
Leadership
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Closing the Gap
Plank Center Research on PR Leaders Shows Room for Improvement -
Leaders Learning From Leaders
Giving Back and Paying Forward -
Lesson Plan
Business Leaders Still Don’t Understand Strategic Communication
Profiles in PR
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To Tell the Truth
Ray Jones on Corporate Leadership and Internal Communications