Public Relations Tactics

December 2017


As CEO of Porter Novelli, Brad MacAfee helps foster an environment where great ideas can happen anywhere and can come from anyone. Here, he imparts six principles to drive organizational success.

Two Houston-based independent practitioners discuss how they prepared for the forthcoming effects of Hurricane Harvey and explain why it’s imperative to plan ahead in the calm before the storm.

Becoming a manager is an exciting and rewarding career milestone. This new role can also offer a wealth of personal and professional growth opportunities for both you and your team.

At Southwest Airlines, Linda Rutherford oversees her company’s media relations, emergency response and employee engagement. She shares her thoughts on being a playful leader and keeping your cool.

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