It’s not easy being green: The risks of environmental claims

August 1, 2012

In today’s market, many consumers seek environmentally friendly options when they shop. Not surprisingly, many manufacturers are eager to market their products as “green” or “sustainable” in an effort to appeal to this audience.

However, advertisers should be aware that the Federal Trade Commission (FTC) imposes limits on the commercial use of these terms as part of its effort to prevent misleading and deceptive trade practices.

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