Writing with Search Engines in Mind: Putting SEO to work

Publication Date: 11/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-110919
Organization/Author/Firm: Jiyan Wei
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As search engines continue to grow as an authoritative source of information, the need to optimize content for search has become increasingly important. PR professionals can use Search Engine Optimization (SEO) techniques to boost rankings of their articles and communicate more effectively with their audiences

The following are some common questions practitioners have about SEO.
o What does optimize mean?
o Why is SEO important for PR professionals?
o Should I write press releases aimed at people or search engines?
o What signals do search engines look for?