Encounter With Disaster: Looking back at crucial elements in tsunami relief efforts

Publication Date: 11/2005

Source: SO01 Public Relations Tactics
Product Code: 6C-110514
Organization/Author/Firm: Lynn Appelbaum
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After Hurricane Katrina destroyed large areas of the Gulf Coast in late August, the American Red Cross was on the front lines providing assistance. For a behind-the-scenes look at one aspect of the organization's PR team, Leslie Gottlieb, communications director of the American Red Cross in Greater New York, looks back at the crisis plan in the aftermath of the tsunami in South Asia last Dec. 26.The interview took place earlier this year.