Measuring to Show the Positive Value of Public Relations

Publication Date: 10/2003

Source: SO01 Public Relations Tactics
Product Code: 6C-100310
Organization/Author/Firm: Jeffrey, Angela, APR / Getto, Gary
Specialization(s): Research - Evaluation / Measurement / Value and Return on Investment
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Too many PR professionals fail to provide their organizations with concrete measurements of the impact and value of unpaid media. The authors give concise advice on how to quantify PR’s value.