Our Greatest Resource: Putting people at the center of diversity initiatives

Publication Date: 7/2007

Source: SO01 Public Relations Tactics
Product Code: 6C-070714
Organization/Author/Firm: Del Galloway, APR, Fellow PRSA
Specialization(s): Multicultural - Diversity / Research - Evaluation
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Organizations are constantly in search of a competitive advantage. Increased productivity, faster to market, flatter organizations — all are attempts to be better, stronger, faster. After all, organizations want to win.

Yet, the biggest differentiator is people. Human “capital” is the area where we can most influence our organizations’ outcomes. When it’s all said and done, technology and its advances offer only a small window of competitive advantage. As soon as we’ve invested in the latest and greatest gee-whiz tech toy to increase productivity or shrink time to market, the competition is fast on our heels, making the same investment and leveling the playing field. Our greatest natural resource — be it in business or life — is people. The organizations that consistently invest in people are the ones that will enjoy ongoing success. After all, people make the world go round, not technology, organizational models or speed to market. Successful programs and models of diversity abound. Here are a few.