Creating a Successful Corporate Diversity Program: PR practitioners should be catalysts for creating employee-focused diversity programs

Publication Date: 7/2007

Source: SO01 Public Relations Tactics
Product Code: 6C-070704
Organization/Author/Firm: Brandi Williams, APR
Industry: Food - Beverage
Specialization(s): Internal Communications / Multicultural - Diversity
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Companies that make the list of “Top 50 Companies for Diversity” go beyond statements espousing diversity. Recognized diversity programs focused on the internal organization. Their diversity programs begin with the CEO and they integrate their efforts into the daily environment where differences are noticed, appreciated and sought after. The programs foster environments where employees feel safe acknowledging their differences and others recognize the value of different perspectives. They create diversity programs that focus on the needs of employees.

Food Lion, LLC, and the Coca-Cola Co. have developed these types of programs. Both organizations are leaders in the areas of diversity and inclusion. Here are their stories.