Small Business? Small Budget? How to Measure for Success

Publication Date: 7/2005

Source: SO01 Public Relations Tactics
Product Code: 6C-070508
Organization/Author/Firm: John Pilmer, APR
Industry: Small Business
Specialization(s): Research - Evaluation / Measurement
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Small-business owners face numerous challenges as they strive to compete effectively. Knowing where and how to best allot funds to accelerate organizational success is a challenge. Fortunately, many small businesses understand that using public relations can help them overcome isolation, improve their image and lay the foundation of long-term success in a way that even the best advertising campaign cannot. Besides, public relations tends to cost much less than an advertising campaign.