The press release turns 100 — time for a makeover

Publication Date: 12/2006

Source: SO01 Public Relations Tactics
Product Code: 6C-061213
Organization/Author/Firm: Sarah L. Knowles
Specialization(s): Media Relations / Social Media
Tactics: Press Releases
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The 100-year anniversary of the press release: is it a time for the profession to celebrate its most trusted tactic, or to recognize the format is becoming obsolete? A panel at BusinessWire’s “Centennial Celebration of the Press Release” in New York City on Oct. 3 sought to answer this question by exploring the history of the press release and recent innovations that may enhance its relevance.