The Digital Impact: How to Use Social Media to Forge Corporate Identity

Publication Date: 06/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-061003
Organization/Author/Firm: Philip Volmar
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Michael Pranikoff, global director of emerging media at PR Newswire, says that effectively using social media can help your company’s brand become more real by giving it a “social voice.”