The Digital Impact: News at the Speed of TMZ

Publication Date: 06/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-061000
Organization/Author/Firm: Amy Jacques
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Kevin Roderick of UCLA’s newsroom speaks about how the 24-hour news cycle is changing to become the 24-second news cycle. He cites the speed that TMZ reported Michael Jackson’s death in 2009 as a model for how news organizations can report stories more quickly.