Effective crisis management: Plan your work and work your plan

Publication Date: 6/2008

Source: SO01 Public Relations Tactics
Product Code: 6C-060826
Organization/Author/Firm: Susan Hart, APR
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In less than 48 hours this past February, powerful storms and tornadoes skipped across 10 states, killing 58 people in four states and 18 counties, and damaging dozens of businesses. Among the hardest hit in Jackson,Tenn., was the Union University office of BancorpSouth, one of 34 locations across the state. Here, Hart talks about crisis management especially during natural disaster.