Promoting People Promotes Company Success: Marketing A Company Using Personnel News Releases

Publication Date: 6/2006

Source: SO01 Public Relations Tactics
Product Code: 6C-060609
Organization/Author/Firm: Donna St. Jean Conti, APR
Specialization(s): Marketing
Tactics: Press Releases
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Though many companies use them with great results, personnel news releases are possibly among the most undervalued marketing communications tools available.