Answering the Age Old Marketing Question: What Have You Done for Me Lately?

Publication Date: 5/1999

Source: SO01 Public Relations Tactics
Product Code: 6C-059912
Organization/Author/Firm: Corder, Dr. Lloyd / Deasy, Mark / Thompson, Jerry
Specialization(s): Research - Evaluation / Measurement
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Can you prove your marketing communications programs and tactics achieve the desired results? It's a simple question, but finding a convincing answer is a challenge.