The Strategic Approach: Writing Measurable Objectives

Publication Date: 05/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-051105
Organization/Author/Firm: By Don W. Stacks, Ph.D. and Shannon A. Bowen, Ph.D.
Specialization(s): Measurement
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


While public relations campaigns are almost always goal-oriented, they often lack concrete, measurable objectives to provide Evaluation tools and criteria. Don W. Stacks, Ph.D., a public relations professor at the University of Miami, talks about the importance of integrating evaluation tools and criteria into each step of a PR strategy.