Speak Their Language: Communicating Results to the C-Suite

Publication Date: 05/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-051104
Organization/Author/Firm: Marianne Eisenmann
Specialization(s): Measurement
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Increasingly, C-suite executives are learning the importance of public relations in achieving business objectives. But without concrete, measurable, results, the true value of our communications efforts may be lost. Research and measurement expert Marianne Eisenmann talks about presenting PR to the C-suite: which data to include, how to present them and how to most effectively demonstrate their relevance.