Deliverable Objectives: Considerations for Creating Measurement Plans

Publication Date: 05/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-051102
Organization/Author/Firm: Jackie Matthews and Pauline Draper-Watts
Specialization(s): Measurement / Strategic Planning
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Measuring public relations results plays an integral part in effective communications strategy. More important that measurement, however, is targeted measurement. Research pros Jackie Matthews and Pauline Draper-Watts share their expertise on setting appropriate goals, selecting research vendors and providers, understanding methodology and attaining delivering results.