Consumer Reports: Communicating Product Messaging

Publication Date: 05/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-051006
Organization/Author/Firm: Alex Goldfayn
Industry: Consumer Products / Technology
Specialization(s): Strategic Planning / Marketing
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The PR function at most consumer electronics companies is little more than an afterthought. To your firm’s executive leadership, you’re a message blaster — a press-release distributor. You’re likely uninvolved in the development of your company’s (or client’s) strategy. Even if you have the word “senior” or “director” in your title, you’re merely distributing the messaging that the marketing department has given you.

This article presents the case as to why PR professionals and consumers must be involved in the strategic development of product communications.