Plays Well With Others: Making The Most Of PR Collaborations

Publication Date: 03/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-031008
Organization/Author/Firm: Barry Wanger, APR, Fellow PRSA
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One of the more challenging assignments for PR practitioners is to diplomatically and successfully handle collaborative projects — the kind that involve multiple organizations, often with their own PR departments or agencies, each seeking to meet their own business objectives.