Hands On: How To Create Surveys for PR Stories

Publication Date: 03/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-031002
Organization/Author/Firm: Joe Hopper, Ph.D.
Specialization(s): Corporate Communications
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Surveys and statistics can be powerful in PR campaigns because numbers help you tell stories. But how do you do it? Here, we outline several steps that we — and our clients — take when developing, fielding and analyzing a survey for a PR campaign. It reflects what we have learned from over a decade of survey work for some of the best agencies and corporate communications teams who successfully use surveys in their campaigns.