The Power of Positive Writing | Ask the Professional

Publication Date: 02/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-021101
Organization/Author/Firm: Ann Willets
Specialization(s): Writing
Tactics: Press Releases
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It’s not always what you say, it’s how you say it. In this month’s Ask the Professional column, Ann Willets discusses how to effectively use positive language to create an honest and message — whether you have good or bad news to share.

I’ve been struggling with writing news releases lately. The clients seem to prefer jargon and buzzwords. How can I find a balance?