Spotlight On: Last Writes: The Challenges Of Communicating The Executive Obituary

Publication Date: 02/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-021014
Organization/Author/Firm: Joan Capelin, APR, Fellow PRSA
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Writing the obituary release for an organization’s executive is a challenge for any PR practitioner. There are several perspectives and competing viewpoints to consider in the wake of a loss, as well as the organization’s future at stake. The following tips will help you manage the task with professionalism and sensitivity – ensuring your release upholds and defends the deceased’s reputation.