Decoding Digital: Searching for the next big thing

Publication Date: 01/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-011012
Organization/Author/Firm: Amy Jacques
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In today’s digital world, communicators must stay up to date on the latest trends, as digital media has become the primary way to receive and disseminate messaging, news and information.

Four of the communications industry’s leading digital experts discussed the impact of social networking and digital media and what will follow blogs, Twitter, Facebook and LinkedIn as the next big thing. The panel, Cocktails & Conversations: Decoding Digital, was presented by New York Women in Communications on Dec. 1 at the AOL offices in New York City. Erin Matts, chief digital officer, OMD; Kristine Welker, vice president, sales and marketing, Hearst Magazine Digital Media; Dina Kaplan, chief operations officer,; and Erin Byrne, chief digital strategist, Burson-Marsteller, served as the panelists. Dorian Benkoil, co-founder and senior vice president, Teeming Media, served as the moderator.

Here’s what the panelists had to say regarding the next devices or platforms that will change our lives: