Public Relations Tactics

Preparing for the Year 2000

December 1, 2017


The December 1987 issue of the PR Journal, PRSA’s monthly magazine at the time, started preparing for the year 2000 by examining the “consumer of the future.” Here are some edited excerpts:

We will see highly individualistic lifestyles, even within the same family. Because both spouses work, the days of getting together every evening for a family meal will be a thing of the past. We are eating on the run, symbolized by the fact that the refrigerator has changed its role from a food-storage place to a great message center.

Quality consciousness in products and services is going to rise. As the population grows older, more mature consumers will make up the marketplace, and as more mature consumers, they will understand what is right and what is wrong. The quality dimension of all phases of consumer activity, from procurement and consumption to disposal, will become very important.

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