Public Relations Tactics

Sizing Up Your Content

December 1, 2017

[shutterstock]
[shutterstock]

There isn’t an exact science to determining the right length for your blog posts, Facebook posts and tweets. However, here are some guidelines to follow: 

1. Don’t be stingy with your blog posts. 

When writing your blog posts, you’ll want to aim for insightful, data-rich stories of 1,400 to 2,500 words. Why so long? Blog post reading increases with word count, according to Medium statistics. In addition, most people spend seven minutes per blog post. With an average reading speed of about 200 words per minute, this amounts to a 1,400-word post.

According to marketing expert Neil Patel, sharing increases with word count, too. He found that blog posts of 1,500 words or longer generate 51 percent more tweets, 66 percent more Facebook shares and 87 percent more LinkedIn shares than shorter posts.

Link-backs, which improve your SEO and cultivate conversions, also increase with word count, based on a study by software as a service (SaaS) company Moz. However, word count isn’t everything. Don’t stuff your posts with fluff and filler. Pack your pieces with data and insights readers can use.

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