Academic Vision: Serving Campus Leadership as an Effective Communicator

October 2, 2017

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[lyn hu]

This is an edited article that first appeared in the Counselors to Higher Education MyPRSA Community.

Is your president a confident communicator who engages in thoughtful promotion of his or her institutional priorities and vision?

The ability to support and help advance your university leader’s communications skills is a more important function than ever, as college and university presidents and chancellors are expected to develop and maintain a conspicuous public presence. They need your help and your good counsel, but they may not always readily admit this, given the widely held expectations of those who hired them that they already be a master of everything.

Over the past 27 years, I have been fortunate to work closely with some of the nation’s most capable and accomplished on-campus communications professionals and their presidents. I continue to witness many successes firsthand and to contribute to some of them. But as new challenges emerge in higher education, one of the biggest professional changes underway is the job description of senior campus communicator, second only to that of university president or chancellor when it comes to responsibilities and expectations added each year.

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