Public Relations Tactics

Consider the Mobile Reader

October 2, 2017

Reading articles on your smartphone can be like reading “War and Peace” through a keyhole.

In other words, it’s hard to keep readers engaged when they’re looking at content on a mobile device. The small screen size, variable connectivity and more add up to a lot of usability issues.

However, according to Raluca Budiu and Jakob Nielsen, authors of the book “User Experience for Mobile Applications and Websites,” there has been a 294 percent increase in mobile usability guidelines (from 85 to 335) since the first iPhone was released in June 2007. 

Here are three things to keep in mind when considering the mobile reader:

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