Public Relations Tactics

Starbucks Helps Staff Weather 2 Hurricanes

October 2, 2017

[lester balajadia]
[lester balajadia]

To help protect its employees from Hurricane Irma, Starbucks closed 700 stores in the Southeastern United States and Puerto Rico — though they still paid everyone — in a move applauded by both PR and HR professionals.

Starbucks CEO Kevin Johnson estimated that more than 10,000 of the company’s workers would feel the hurricane’s effects. But “I remain confident that… we will rise to the challenge of recovering from these storms and emerge even stronger — as individuals, as teams and as a company,” he wrote in a letter to employees.

Before Hurricane Harvey struck Texas in August, Starbucks closed more than 400 stores in the state. Johnson said it affected 5,600 Starbucks employees. The company offers “catastrophic pay” to those who can’t work when stores close or are inaccessible.

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