Why Your Firm Needs Its Own Code of Ethics

September 5, 2017

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[shutterstock]

We are fortunate to belong to a professional organization committed to ethical practices. PRSA has developed a comprehensive Code of Ethics for its members that includes values and principles to which we can all subscribe, based on integrity, honesty and accuracy in communications.

The code makes us stronger as a profession and provides clear guidance for public relations practitioners across the United States — as does a similar code enacted by the International Public Relations Association for practitioners around the world.

Yet, even with these strong guidelines in place, it’s still important for every PR firm to establish its own code of ethics to direct and govern its staff’s behavior.

A study published in the Journal of Business Ethics in 2012 found that practitioners working in firms with established ethical parameters are significantly more likely to engage in ethical practices. Researchers detailed their findings in an article appropriately titled, “Does Ethics Statement of a Public Relations Firm Make a Difference? Yes it Does!!”

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