Public Relations Tactics

Beyond the Buzzword: How to Talk About Diversity

September 5, 2017

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[elenabsi]

Diversity has become a topic that everyone seems to want to talk about.

Now, in the second decade of the new millennium, the business case for practicing diversity and inclusion has become a priority, as concern for race, age and gender expands to include diversity of culture, thought and lifestyle. This evolution has shown that the language of diversity is fluid and somewhat uncertain, and yet it contains fundamentals for the future.

While the importance of diversity has increased in recent decades, progress in the corporate world has been slower. “Diversity” is now a buzzword. The way we communicate this idea often makes it sound like we’re mentioning a novelty instead of deciding how it should play out in organizations and the world around us.

As the work of diversity and inclusion grows in demand, the PR profession has an opportunity to lead the language so that other industries can talk about this function with greater cultural competency.

Here are a few simple ways to reframe how we talk about diversity:

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